Audience Growth Strategist
Audits. Organic content strategy. Digital PR. Roadmaps.
I help organisations find their people, reach them, and keep them.
I love research more than most: not the surface sort, but digging deep until I find something meaningful. I like making things from scratch, like sourdough. Apparently my cinnamon and chai fruit loaf is better than Lakehouse.
Based in Daylesford, working across Australia.
Currently: Words in Winter, The Daylesford Foundation
Previously: Malthouse Theatre, Arts Centre Melbourne, The Jewish Independent
No two projects are the same
If you follow a cookie-cutter marketing rulebook, you blend in. In a crowded market, being fine is the same as being invisible.
That's why I don't do tactical busywork or generic content calendars. I start by finding the story only you can tell. Then I help you find the people already looking for what you do.
We find the spark together.
Everything else follows from that.
Diagnose. Story. Roadmap.
Looking under the hood
Every project starts here. I take a close look at what is actually happening across your digital presence: where your effort is going, what is returning, and where the gap between the two is biggest. I find the leaks. I find the sparks. You do not need more activity. You need to know which activity matters.
Uncovering unique stories
Every organisation has a story worth telling. Most just have not found the right way to tell it yet. I look at what your mission actually means to the people you are trying to reach, then build a messaging framework around that. Every piece of content gets a clear job to do. No more posting into the void.
What ‘Good’ looks like
I give you a prioritised roadmap with plain-language definitions of what done actually looks like. Not a list of tasks to add to an already full plate. A focused sequence of the three things that matter most right now, with a clear picture of what success looks like at each step.
I've worked with
How I got here
After two decades in senior roles at Arts Centre Melbourne, Malthouse Theatre, Melbourne International Arts Festival, Australian Centre for the Moving Image, and running my own artist and events agency, I’ve carved out a strategic growth process for working with a small roster of mission-led clients. Based in Daylesford, I bridge the gap between high-level institutional strategy and the "on-the-ground" reality of independent creative work and audience development.
Three ways we can work together
Every engagement starts with clarity. Pick the entry point that matches where you are right now.
The Soundcheck. 4 weeks minimum.
Four sessions. Direct access to twenty years of experience. You bring the questions, we work through them together. No report, no deliverables, no prep on your part.
The right place to start if you are not yet sure what you need.
The Pulse Check. 4–8 weeks.
Not sure where to start? This is your clarity entry point. I go under the hood of your digital presence and tell you, plainly, what is working, what is leaking, and where your earned audience is quietly slipping away.
No jargon. No 40-page report.
The Roadmap. 8-16 weeks.
The full picture. A deep-dive engagement that cuts through noise, bypasses scope creep, and delivers a plan your board can actually use. I map your mission against how audiences are finding you, and why they aren't, across your own channels and in the wider conversation. I look at every channel you own, who's actually showing up, and where the gaps are. This is not a content calendar. You leave with a strategy built around what you already have, designed to reach the people who haven't found you yet.
Need More Than a Roadmap?
Not sure where to start? Every engagement begins with a free 30-minute call. No obligation, no pitch. Just a conversation.
After our audit, you might find you need more than just a plan. Whether it's content direction, copywriting, campaign planning, or tailored support, we're here to help you implement your strategy. Let's discuss how we can work together to bring your vision to life.
What it's like to work with me
DEVON TAYLOR Paradise Bookshop I Words in Winter Festival Producer
Working with Lior to achieve a tangible, impactful marketing strategy and to reboot our communications pathways has been seamless. Our small volunteer-led festival needed realistic targets; she helped us create and implement them. A clear, proactive communicator, Lior possesses deep experience and a genuine passion for helping others.
ELLA WELLS Marketing Coordinator, ACMI
An incredible leader who improves strategy through innovation and creativity. A powerhouse at fundraising and marketing, and an expert in project management, audience engagement, and impactful storytelling.
SHELLEY KRAPE Co-founder, The Ravens Theatre Company, Castlemaine
At the top of her game at marketing, programming, strategic partnership development and fundraising in the Victorian arts and culture landscape. Encouraging, supportive, and trusting of her people to be their best.
Special features
Best Quality
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Family business
A professional, personalized experience
24/7 Support
Our phone support is always available to you
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You are doing meaningful work. The right people just aren't finding it yet.
Most of the time, the problem isn’t the quality of the work. It’s that the right people aren’t seeing it, or not enough of them. That’s the gap I help close. Send me an email using this form and I'll be in touch within two working days.
